Content Marketing has great potential to take your email marketing campaign to a new level of excellence and business profits. Digital marketers who have not made most out of the content marketing have certainly missed real potent opportunities. Content marketing opens new doors of success for the email marketers as well. It is the power of a persuasive content that can really push your customers into buying your services. According to a recent estimate, almost 61% of the online buyers feel good about the companies that feed them with the custom content and they seem to have built more trust on those companies. It means if the content marketing team can create highly enticing content with an organic sales pitch included in it, then there are no stopping for your content to be acknowledged at larger scale. There are still some digital marketers who are unaware of the potential benefits of content marketing and its significance especially for the email marketing and they don’t consider it very important which can cause them serious losses in the return of investment of an email marketing campaign. One encouraging fact that reaps positivity about content marketing is that on average the digital marketers spend more than one quarter of their budget on content marketing.
Here we shall be looking at few significant ways with which content marketing can elevate the levels of success for an email marketing campaign:
62% of the companies advertising their different products and services observed rapid growth in terms of their customer acquisition when they consistently sent the highly optimized emails with catchy content in it to their subscribers. The more are the chances of making the tentative customers into potential buyers by feeding them regularly with the content they like to see. This could be a target based content marketing approach in which the customer likings and disliking are thoroughly analyzed. Then on the basis of these preferences, such content can be prepared that is up to the customer demands. In this way the lead prospects can be increased in an effective manner.
Among the Chief Marketing officers (CMOs), 78% think that custom content can enhance the overall potential of an online marketing campaign and it influences the email marketing in the most influential manner as it directly targets the right customer with right content. The content appeals the most to the customers as it directly reaches their desires. Try keeping yourself in palace of your customers and assume their perceptions, you would come to know that they want a certain amount of compassion from your side and look to gain some individual attention.
The return of investment of your email marketing campaign increases with purposeful content marketing. There are two scenarios in which you can take the whole email marketing into account. According to the first scenario, you would send the email newsletter to your subscribers with information about your latest products releases and discount offers. In this scenario you would not give alternative content descriptions for different products and rely on a single tagline for the launch of different products. In the other scenario, you can design you email newsletter in a way that it can straightaway catch the attention of your subscribers. It can be done by giving different descriptions for different products and telling your customers briefly about each product with its necessary attributes. This is how you can expand your customer base by developing trust and interest from your subscribers. You will get maximum through this focused input and your business will be on road of potent achievements.
SEO has not remained conventional and traditional in approach and has defeated all the odds of its rapid evolution and advancement. The three letter word SEO is no more just a one dimensional process that generates traffic on a website by those back links science merely. The consistent improvement in this process has been a result of real hard work and dedication put by the online marketers all over the world. You cannot just rely on a rigid SEO approach in the present scenario as your competitors are thinking of some great novel ideas. To enhance your levels of novelty with effectiveness and seek excessive growth opportunities you need to think out of box. Such and adventurous approach in SEO hassled to the arrival of some really impacting trends ranging from tinkering with the structure and design of the website to improving its social media identity. SEO has become more versatile and imaginative in nature and that has led to great success enjoyed by online business in recent times. From 2007 to 2014 massive development have been made in SEO which have doubled the bar of achievement for online businesses.
There are some best practices to further make sure that your SEO plan and its execution are at their best:
There are multiple ways with which you can make your website user friendly. Easy navigation, good internal linking, smooth web design, bright graphics and easy functioning of a website can make it very user friendly. In SEO, it is all about how many unique visitors reach your website every day. All your efforts to bring into play back linking strategy and social media activities that had generated unique visitors on your site can go in vain if they don’t find your website user friendly. Web development errors, slow page uploading, non-compatibility of the website with some browser all are the issue that should get resolved so that a website can perform faster and smoother.
Keywords matter very much when it comes to raising the standard of an SEO campaign. You whole SEO strategy depends upon the type of keywords you have chosen to represent your website. The whole content of your website will depend upon the specific keywords that you have made bid for. With that you have to make sure that you are using the keywords in the most appropriate manner as stuffing of keywords can also result in creating a bad impact in your overall strategy. Irrelevant or overuse of keywords with the intent to catch maximum attention of the search engine can go against you. You just need to make sure that your keywords strategy is based on quality and not the quantity.
Yes, the world is changing rapidly so as the requirements of your SEO of the website. Now with so much talk about the smartphones, tablet and other smart technology gadgets having different operation system, your website should not lose the race by not updating it in line with the modern day requirements. For this purpose, your website needs to be mobile friendly as well. To do this you can either go for two versions of your website; one for PC and the other for mobile. There is another better solution to this and that comes in shape of the responsive web design. A responsive web design adjusts the screen size and resolution of a website automatically for any screen and that has a positive effect in creating a website mobile friendly. A responsive web design is an important part of SEO as it has the potential to track maximum mobile users to take interest in your services.
If you are looking to enhance your brand’s exposure and looking for media highlights then content marketing is the best option for you. Content Marketing helps those online firms and businesses that are looking to reach the top ladders and earn maximum competitiveness against their rivals have to look forward to content marketing as an influential field that can maximize the growth profits and lead to multiple leads prospects. You need to advertise and promote a highly sequenced and optimized content in a way that it can target the ideal audience for your business and give you a chance to endorse your products to them. For ultimate business success your brand must enjoy a solid reputation and widened exposure on the online and social media platforms and that happens with the help of a highly qualitative and organized content marketing approach.
Following are some of the most useful tips for enhancing your brand’s exposure:
Keeping content marketing strategy updates explores a larger perspective as it covers many aspects. You should continue to build strength to your online business, brand, products and services by having a critical eye on your competitor’s strategy and making significant refinement in your own in line with it. With that you also need to ask you research team to uplift its credentials in finding out what is trending at a particular time in a specific area. This can help you in targeting the customer in real time within a specific locality. Updating the content marketing strategy also means to add multidimensional features in your content and utilization of multiple content marketing tools.
When you are promoting your brand along with other products and services that you offer, you need to establish a certain celling point that gives you an edge over your competitors. This only can happen if your content has enough juice in it. You need to push you target audience to buy you products and services and for that you need to tell them through your content that how much beneficial you can be to them as compared to your competitor company.
A casual attitude while running a content marketing campaign can harm your brand exposure. If you don’t take any small loss seriously for example then it can lead to significant future business losses. For an instance if your competitor lost heavily because of a certain mistake that he committed in its content marketing strategy then you can’t just take your eyes off from it. You need to learn from it and keep your business on success path by not repeating the mistakes that your competitor made. Every small aspect of content marketing has a great effect and you can’t take anything for granted.
You can’t just stick to a limited content marketing strategy and you must take it to the next level. It is not advised to just promote your brand on certain social media platforms as they are the most famous. You can derive traffic through powerful content from all different social media channels. With that only social media should not be your target place but you should also look to enhance your reach by spreading your content on public blogs, online portals and article posting sites as it will have a positive effect on your strategy.
It is pertinent to set target and follow them with persistence. You cannot just aim an arrow at nothing. You need to set targets in content marketing and when they are completed move one to the next one. This can be useful as with this approach you can specify your target audience, expenditure on the content marketing campaign and scope of success that you wish to earn with content marketing. All this can happen very smoothly and you can rule the roost with a focused and dedicated content marketing approach.
PPC can be very productive for online businesses as it is highly target based. But little loopholes in the PPC strategy can lead to serious business losses and investment failures. In order to avoid such circumstance from happening a potent strategy of PPC matters a great deal because before going into the implementation phase it’s the strategy that matters. You need to be very sure of your budget and total investment before putting your money in any kind of paid advertising campaign. You should be aware of the potential losses that you can come across too. There are a number of benefits including the higher percentage of conversion rates and target driven traffic that you can attain but it all has to be strategized in the most professional manner.
There are two schools of thought about PPC. One is proponent of the idea that PPC bears great importance and has great benefits than any other online marketing technique. On the other hand the opponents of this idea speak in favor of SEO and deny the beneficial nature of PPC calling it a very risky investment.
We shall look upon both schools of thoughts here in this article in detail:
According to those who favor PPC and paid advertising, there are numerous benefits attached with this technique with right kind of application and execution of productive ideas.
Following are few favorable arguments for PPC:
This is how the proponents of the effectiveness of PPC defend themselves and slam their opponents by recalling them all the fundamental benefits of Paid advertising. All of them are quite valid too but the question remains on the level of expertise you have in taking a PPC campaign to successful level.
The opponents of the idea that PPC is very effective have their own genuine arguments which they give to support their point of view.
Following are few reservations the marketers against PPC have:
The conclusion for the debate about the effectiveness of PPC is very simple. PPC needs professional expertise from qualified online marketing specialists otherwise your whole PPC campaign will go in vain. Similarly PPC can generate greater growth prospects than SEO but it is not as reliable as SEO is because of the sustainable nature of search engine optimization. One other thing you can do to make your choice easy between PPC and SEO is the bucks in your pocket. You can go with PPC if you ready to accept business loss as the danger of financial losses is a little more in PPC than SEO. All in all we come to the conclusion that PPC can generate quick and supportive benefits for an online business if the right kind of approach is taken to drive benefits.
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