Email Marketing is not going anywhere but it is going to stay in your premium online marketing plan as it presents a bright future for your business. Email marketing has been talked about in recent times more as a perpetually growing phenomenon; something that does not have sharp feet to endorse your business. But this is very limited scale elaboration to the scope of email marketing. When we look at Email marketing under the scanner in light of the recent online marketing reports; it prevails positivity all around. Especially “The Forester Wave: email marketing Vendors, Q3 2014 report” suggests email marketing as a highly productive medium of online marketing and that it has great potential to serve the online businesses in near future. The reports presents email marketing as a source to enhance online business rankings in the market as well as in the search engines and also emphasize on the whole relationship of consumer which gets strengthened with the highly target driven cross-channel email marketing approach.
The recent research on email marketing demands online marketers to be innovative, imaginative and user-centric as it will enhance the exposure of a brand in a versatile way increasing the positivity about it in user’s mind.
There are a few ways which you can adopt as an email marketer to enhance the scope of their email marketing campaign.
Data Mining and Micro-targeting:
If you had not thought about it earlier it is time to think about it now for gaining profitability in your email marketing campaign. You need to start from the smallest level and gradually reach the highest levels when it comes to targeting the potential customer base through email marketing. Look at those segments of people who are taking interest in your brand by reviewing your products and initiating sales as a result of sending email newsletters to them. You also need to target those who are not paying attention to your brand despite of being amongst your email subscribers list. After doing this you need to mine every single small to large data about these individuals as they can always strengthen your customer base. You need to gather their social media profiles data and online interaction through search engine to see what their interests are and how you can chase them. This mining of data will result in the development of a potent understanding of the customers of your behalf and then you can optimize your email marketing campaign in line with it.
Add Personalization to your Email Marketing Content:
When you add the texture of personalization to your email marketing content it becomes the real king then. Online customers have become very cushy and idealistic these days and they demand their subscribed brand to reach them in a personalized manner. This is nothing bad for the online business companies as well as they just need to add a little more target centric approach into the strategy and here they will go grand with their business success. However you need to target them in a very organic and natural manner that it might not appeal advertising to your customers. For this purpose you can go for device specific content for your customers with different mobile devices in their hands using them to reach their emails. You also need to look at the social media interactions of your customers and add such offers in your newsletters that are linked with your social media profiles. In this way more traffic will be driven to your social media pages and eventually to your business website. Locality targeting and timings targeting is another feature that can be spiced up within your email marketing strategy to improve the outcomes. You must keep track of the peak hours in which your subscribers open your emails or when they are online on social media. This can help you in making the email marketing success oriented with more target based approach.