SEO has not remained conventional and traditional in approach and has defeated all the odds of its rapid evolution and advancement. The three letter word SEO is no more just a one dimensional process that generates traffic on a website by those back links science merely. The consistent improvement in this process has been a result of real hard work and dedication put by the online marketers all over the world. You cannot just rely on a rigid SEO approach in the present scenario as your competitors are thinking of some great novel ideas. To enhance your levels of novelty with effectiveness and seek excessive growth opportunities you need to think out of box. Such and adventurous approach in SEO hassled to the arrival of some really impacting trends ranging from tinkering with the structure and design of the website to improving its social media identity. SEO has become more versatile and imaginative in nature and that has led to great success enjoyed by online business in recent times. From 2007 to 2014 massive development have been made in SEO which have doubled the bar of achievement for online businesses.
There are some best practices to further make sure that your SEO plan and its execution are at their best:
Website should be User Friendly with least errors:
There are multiple ways with which you can make your website user friendly. Easy navigation, good internal linking, smooth web design, bright graphics and easy functioning of a website can make it very user friendly. In SEO, it is all about how many unique visitors reach your website every day. All your efforts to bring into play back linking strategy and social media activities that had generated unique visitors on your site can go in vain if they don’t find your website user friendly. Web development errors, slow page uploading, non-compatibility of the website with some browser all are the issue that should get resolved so that a website can perform faster and smoother.
Keywords Strategy for SEO should be of top notch:
Keywords matter very much when it comes to raising the standard of an SEO campaign. You whole SEO strategy depends upon the type of keywords you have chosen to represent your website. The whole content of your website will depend upon the specific keywords that you have made bid for. With that you have to make sure that you are using the keywords in the most appropriate manner as stuffing of keywords can also result in creating a bad impact in your overall strategy. Irrelevant or overuse of keywords with the intent to catch maximum attention of the search engine can go against you. You just need to make sure that your keywords strategy is based on quality and not the quantity.
Mobile Friendliness of website takes your SEO to a new level:
Yes, the world is changing rapidly so as the requirements of your SEO of the website. Now with so much talk about the smartphones, tablet and other smart technology gadgets having different operation system, your website should not lose the race by not updating it in line with the modern day requirements. For this purpose, your website needs to be mobile friendly as well. To do this you can either go for two versions of your website; one for PC and the other for mobile. There is another better solution to this and that comes in shape of the responsive web design. A responsive web design adjusts the screen size and resolution of a website automatically for any screen and that has a positive effect in creating a website mobile friendly. A responsive web design is an important part of SEO as it has the potential to track maximum mobile users to take interest in your services.